Are we seeing a shift to lower job satisfaction over time? Could an uptick in working hours mean more stress?Ģ.However, averages can be deceiving: in 2017, 40% of respondents selected 0 – 6 on the scale, versus just 28% in 2016 and 23% in 2015.In 2017, the average satisfaction rating was 6.9 in 20 it was 6.7.How satisfied are freelancers with their work? On the whole, it appears that we’re seeing a shift to freelancers working more hours - does it feel that way to you?.In 2017, 56% of respondents worked between 31 and 50 hours per week in 2016, that number was only 37%.Printed media and advertising copy have fallen off since 2015.Respondents’ copywriting is focused primarily on websites, content and email.In 2017 we saw participation from more senior-level freelancers and fewer newbies.The large majority of respondents to our surveys have between 1 and 5 years of experience.Note: In 2017 we asked respondents to choose a maximum of 3 options from the list in prior years, respondents could select as many options as they wanted.Having a variety of work has become much less important to freelancers since our 1st survey.Scheduling flexibility sits at the top of the list of motivations in all 3 years.What does a “day in our life” look like? What are copywriters’ top motivations for freelancing? “What’s the thing you love most about being a copywriter?”.“What’s your biggest worry as a copywriter?”.“How do you position your services to compete against lower-cost competitors?”.How much do CROs, SEOs and other marketers earn?.What about becoming a different type of marketer? What do in-house copywriters earn in salary?ĥ.What motivates copywriters to go in-house?.How satisfied are freelancers with their compensation?.Do freelancers charge hourly or by the project?.How is the demand for copywriting services changing?ģ.How satisfied are freelancers with their work?.What types of copy do freelancers write?.

How much experience do freelance copywriters have?.

What are copywriters’ top motivations for freelancing?.The survey breaks down into 19 questions across 6 categories (+ a bonus category!), so feel free to jump around and explore… 1. What did we discover in the 1000+ responses? Perhaps that Earth was once visited by ancient aliens? (If only.)īefore we launch into the data, Joanna and I want to express our sincere gratitude to the all the respondents who completed the surveys and contributed their insights. So for example, we included a few new questions in our 2017 survey that were specifically targeted at in-house copywriters and other types of marketers so that we could make some comparisons between them and the freelancers. Our goal each year is to repeat the majority of questions (to allow for reliable year-over-year comparisons), but we also want to uncover new or emerging trends. To find the answer, we reached out to copywriters around the world - in late 2014 and again in 2016 and 2017.Ī multi-year survey is the ideal way to discover trends. It all started with a simple question to freelance copywriters: How much money are you earning? In other words, everything below has been completely refreshed… UPDATE: Our original post has been updated to include data from our 20 salary surveys. 50% in-house copywriters earn at least $50K USD per year.50% of freelance copywriters expect to earn less than $50K USD.73% of 2017 respondents charged between $50 and $149 per hour.

Demand for freelance copywriters is on the rise.Freelance Copywriter Salary Survey Results (2017)

Hourly rate for lance writer